Picket And Rail is an chain of furniture stores in Singapore, Israel and Malaysia, catering to the younger market through a decidedly North American-style furniture.

•  9 stores islandwide, 2 stores in Israel , 2 in Malaysia

Highlights of the Picket & Rail Backend System by Eleos

•  Fully Automated ERP running off ELEOS OCTOPUS solution. Solution is web based allowing P&R to expand geographically yet achieving seamless uniformity in product offerings.

•  ELEOS handles all electronic transactions, from goods stock in point to the retail outlets to delivery to reordering of inventory and shipment details, the items are all tracked by the system.

•  Extensive management system has been built into the system.

•  Easy extraction of crucial sales data and analysis, inventory tracking and customer servicing.

•  Expandability is guaranteed.

Future direction

Integration of customer loyalty program as well as possibly enhanced tracking of inventory using RFID

Picket and Rail's website

<< Back to Case Studies